A novel way forward?
This is not me being obsessed with AlertNet this week I promise - but I read Ruth Gidley's suggestion for raising awareness on countries that miss out on coverage - http://www.alertnet.org/db/blogs/1264/2006/11/13-145730-1.htm - and enjoyed it very much.
In the past there have been writers like Fay Weldon - former Savoy writer in residence - who have been "sponsored" by companies to mention their products in books. Maybe aid agencies should be thinking about product placement themselves - a dashing Oxfam aid worker as a modern day Mr Darcy; Dr Quinn Medicine Woman talking about her work with MSF, Bridget Jones joins a Christian Aid project with hilarious consequences.....
Still anyone who has read Cause Celeb by Helen Fielding (Bridget Jones's creator) should know that authors are no easier to control than journalists.....